Bakers Bespoke Ltd (the ‘Company’, ‘us’ or ‘our’) is a company registered in England and Wales with company number 06562913.
The Company’s registered office is First Floor, Enterprise House, 202-206 Linthorpe Road, Middlesbrough, Cleveland, TS1 3QW
This privacy notice explains what personal information we collect about you, how we use it and the steps we take to ensure that it is kept secure, it also explains the rights you have in respect of the personal information we hold about you and how to contact us.
This privacy notice is subject to periodic review. The date at the top of this page reflects when it was last updated. We will notify you by email if we make any substantial changes to this notice.
2. What is Personal Information
Personal information is any information which we collect about you that can be used to identify you and is stored either electronically or in a usable filing system.
This will include information such as your name, contact details and payment details that is collected by us about you for any reason, whether it be in connection with making a purchase, marketing or when you contact us.
It is our intention to provide you with as much information as possible about what we do with your personal information, so that when you provide personal information to us, you do so with an awareness of how it will be used.
3. Personal information we collect and what we do with it
We collect personal information about you from various sources including:
- from you when you contact us directly through our website, in a telephone conversation, appointment registration, newsletter registration, ecommerce transaction;
We aim to only collect information that is necessary for us to perform our business operations efficiently and effectively.
We collect the following categories of information about you:
- Personal contact details such as name, title, address, telephone number and personal email addresses
- Payment card information
- CCTV footage
We use your information for the following purposes:
- To process your details for loyalty card purposes and various customer offers
- To process your details for marketing mailshots to keep you informed of offers, unless you have chosen to opt out
- To enable us to fulfill ecommerce orders
We will ensure access to personal information is restricted to employees working within the company on a need to know basis.
4. Legal basis that permits us to use your information
Under data protection legislation we are only permitted to use your personal information if we have a legal basis for doing so as set out in the data protection legislation. We rely on the following legal bases to use your information:
- Where we need information to perform the contract we have entered into with you.
- Where we need to comply with a legal obligation.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
In more limited circumstances we may also rely on the following legal bases:
- Where we need to protect your interests (or someone else’s interests).
- Where it is needed in the public interest or for official purposes.
We need some of your personal information in order to perform our contract with you. For example, we need to know your payment card details so that you can pay us. We also need some information so that we can comply with our legal obligations, for example, for fire and emergency purposes.
Where information is needed for these purposes if you do not provide it we will not be able to perform our contract with you.
5. Our marketing activities
If you have made a purchase from us, or have made an enquiry, we will have given you a clear opportunity to object or opt-out of receiving marketing communications at the time of collecting your personal information. If you have not opted out of receiving the marketing communication, we will contact you by email or telephone in our legitimate interests to promote our products and services that are relevant to your purchase or enquiry. You have the right to object to receiving these communications at any time by contacting us using the details listed in section 11.
In addition to your right to object, if you ever decide you no longer wish to receive our marketing communications, you can opt out at any time by unsubscribing from the mailing list, using the link provided in the marketing communications email, or by using the contact details in section 11. If you do unsubscribe, please note that we will still keep your email details in a separate secure list so that we can make sure that you do not receive our marketing communications again in the future.
6. How we share your information and how long we keep it
We share your personal information in our legitimate interests with our service providers and processors in the following ways:
- Our website is hosted by iTCHYROBOT UK Ltd.
- We use Mailchimp to manage our marketing communications on our behalf.
Where we share your personal information with our service providers and processors, we ensure that we have appropriate measures in place to safeguard your personal information and to ensure that it is solely used in accordance with our instructions and in line with this privacy notice.
We also share your personal information in our legitimate interests with providers of merchant and payment services, for example: Paypal, Klarna (list is not exhaustive), when you make a payment to us.
These providers are controllers of your personal information and will have their own privacy notices on how they use your personal information, which we will have no control or say over. We recommend you contact them for details regarding your personal information use.
We do not currently transfer any data to countries outside of the UK and European Economic Area, other than in the case of Mailchimp covered below.
The Rocket Science Group LLC (Mailchimp) provides marketing communications processing services to us. They are based in the US and information may be transferred outside the EEA to them or any of their sub processors in order to facilitate this processing. Mailchimp is party to the EU-US Privacy Shield, which is an EU approved privacy certification scheme. We will ensure that appropriate safeguards are put in place to protect your personal information in accordance with the GDPR.
We keep your personal information for a period of up to 7 years from the last contact from you to us. At the end of that period, we will either automatically erase your personal information or we will communicate with you and give you the option for you to request that we erase your personal information.
7. Our website
A cookie is a simple text file that is stored on a user’s computer (or mobile device) that is created when a user visits a website using a program called a browser. A cookie isn’t a program itself and doesn’t actively do anything on a user’s computer. A cookie cannot be used to identify a user personally but they do contribute to improving a user’s experience of a website. A cookie simply allows the website to read the contents of the cookie text file. The text file itself simply contains a unique identifier code; the site name and some digits and numbers.
– Remembering what items a user may have added to a shopping basket or an itinerary as the user moves between pages on a website
– Saving a user’s preferences to allow them to customise a website
– Measuring what users do on a website to ascertain which parts of a website are popular, how long they spend on a website, how often users return, where they come from etc.
Cookies are set by our website (first party cookies) but may also be set by other websites that run content on our website’s pages (third party cookies). Cookies can be set to remember a visitor for the duration of their visit (session cookies) or to remember a visitor for repeat visits (persistent cookies).
Cookies can be disabled and each browser has different settings which allow a user to adjust their particular cookie permissions.
We use the following types of cookies:
- strictly necessary cookies – these are essential in to enable you to move around the websites and use their features. Without these cookies the services you have asked for, such as registering for an account, cannot be provided.
- functionality cookies – these cookies allow the website to remember choices you make and provide more personal features. For instance, a functional cookie can be used to remember the volume level you prefer to use when watching videos on our websites. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
First Party Cookies
|Provider||Cookie name||Purpose||Further information|
|Google Analytics||_ga _gat _gat_oxRollUpTracker _gat_UA-*****||These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the site from and the pages they visited.||Overview of Google Analytics privacy|
Third Party Cookies
Some links and resources are provided below to assist your understanding of the types of cookies you may encounter.
|Provider||Cookie name||Purpose||Further information|
|These cookies are used by Google to track how many people are using their maps||Overview of Google privacy|
|YouTube||use_hitbox VISITOR_INFO1_LIVE||YouTube may still set cookies on the user’s computer once the visitor clicks on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.||Google Technology|
|PREF NID||Cookies related to Google. May include targeted advertising cookies used on our social media hub.||Google Cookies|
|Vimeo||Please review the Vimeo policy.||https://vimeo.com/cookie_policy|
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them please visit http://www.allaboutcookies.org/.
Changes to our Cookie Statement Any changes we may make to our Cookie Statement in the future will be posted on this page.
7.2 Social Media
Any information you provide to us via social media (including messaging, “liking”, “following” and other communications) is controlled by the relevant social media network.
We recommend that you read their privacy notices and contact them directly if you have any concerns regarding their use of your personal information.
7.2.2 Facebook, whose privacy notice can be found at https://engb.facebook.com/privacy/explanation
7.2.3 Instagram, whose privacy notice can be found at https://help.instagram.com/155833707900388
7.2.4 YouTube, whose privacy notice can be found at https://www.youtube.com/static?template=privacy_guidelines
8. Disclosure of personal information
We will not usually disclose your personal information other than as already explained in Section 6 above. However, there may be circumstances where we need to share personal information other than as anticipated in Section 6 above. These include:
8.1 where we are legally required to disclose the information. This includes sharing the personal information with tax authorities and law enforcement agencies for the purposes of the prevention and detection of crime;
8.2 where we need to disclose the personal information for the purpose of or in connection with any legal proceedings, or for the purpose of obtaining legal advice, or the disclosure is otherwise necessary for the purposes of establishing, exercising or defending legal rights;
8.3 disclosure is required to protect our interests, or someone else’s interests (for example, to prevent fraud);
8.4 disclosure is necessary in the legitimate interests of a third party for the purposes of crime prevention and the prosecution of offenders (for example, where the police request to view CCTV footage around the time of an incident or crime);
8.5 disclosure is necessary to protect your vital interests (for example if you are unwell at our premises, we may need to seek medical assistance);
8.6 it is to a third party for the purposes of providing administrative or processing services on our behalf. If such disclosure is required we will take steps to ensure that the third party protects the personal information in the same way that we do and notify you of any changes to this privacy notice; and
8.7 to any prospective purchaser of our business assets or organisation.
9. Your rights
You have rights in respect of your personal information and this section explains a bit more about those rights that are applicable to you, what we do with your personal information and when you can exercise them. If you would like more information about any of your rights, please contact us on the details set out section 11.
9.1 Accessing your personal information
We want you to fully understand and be comfortable with how we use your personal information. You can contact us at any time to ask whether we process any personal information about you. If we do hold or use your personal information in any way, you have the right to access that personal information. All we ask is that:
9.1.1 you make your request to access in writing to the contact details in section 11;
9.1.2 you verify your identity; and
9.1.3 you are fair and reasonable with how often you make this kind of request.
Please allow us up to one month from receipt of your request in order to provide a response.
9.2 Requesting more information
We hope that you can understand that it is very difficult to cover all the possible ways in which we collect and use personal information. We have tried to be as clear and as open as we can and will continue to update this privacy notice as our use of personal information develops. However, if you have any questions regarding our use of your personal information, we will be happy to give you peace of mind by answering any questions or providing any additional information that we can. If you do have any specific questions, or need anything explaining, please get in touch on the contact details in section 11.
9.3 Additional rights
You also have some additional rights that you may exercise as set out here. We may publish a policy from time to time, to explain how we will handle such requests and what you can expect from us when you make a request to exercise your rights. If we do publish any such policy, we will provide a link to it here. In each instance we may ask you to make your request in writing to the contact addresses in section 11 and provide verification of your identity.
9.3.1 You have the right to request that we rectify any inaccuracy about you that we may hold, in which case we may ask you to verify the corrected information (for example, we may ask for a recent utility bill for proof of change of address)
9.3.2 You have the right to request that we erase your personal information. Please be aware that we can only comply with such a request if
126.96.36.199 your personal information is no longer required for the purposes it was collected for (for example, we need your personal information to respond to a communication);
188.8.131.52 the collection, storage or use of the personal information by us is prevented by law;
184.108.40.206 your personal information is not required for the purposes of establishing, exercising or defending a legal claim such as in the conduct of legal proceedings.
9.3.3 You have the right to request that we restrict or refrain from processing your personal information:
220.127.116.11 for the time it takes us to verify the accuracy of your personal information where you have disputed its accuracy;
18.104.22.168 where the collection, storage or use of the personal information by us is unlawful but you decide not to ask for erasure;
22.214.171.124 where, we no longer need your personal information but you need them for the purposes of establishing, exercising or defending a legal claim;
126.96.36.199 for the time it takes to determine whether we have an have an overriding legitimate ground to continue to process your personal information, where you have exercised your right to object to processing.
9.3.4 You have the right to data portability in respect of information we have collected from you based on consent or for the reason of entering into a contract. If you exercise this right, we will transfer a copy of the information that you have provided to us at your request.
9.3.5 You have the right to object to our use of your personal information:
188.8.131.52 where we are using that information based on our legitimate interests, and where we do not have compelling overriding grounds to continue to use your personal information; or
184.108.40.206 at any time, where we use your personal information to send you the newsletter or any other type of direct marketing in which case it will no longer be used for that purpose, but may use it for another lawful purpose.
220.127.116.11 which case it will no longer be used for that purpose, but may use it for another lawful purpose.
You are important to us, and so is protecting your personal information. We have high standards when it comes to collecting and using personal information. For this reason, we take any complaints we receive from you about our use of your personal information very seriously and request that you bring any issues to our attention.
Where you are communicating with us for the purpose of making a complaint, we will only use your personal information to handle, investigate and respond to the complaint and to check on the level of service we provide. Where the complaint is about a member of our team, we may have to disclose your identity to whoever the complaint is about. You may let us know that you don’t want information that identifies you to be disclosed and we will try to respect your request; however, it may not be always possible to handle a complaint on an anonymous basis.
If you are unhappy, you can also contact the Information Commissioner’s office to make a complaint directly.
11. How to contact us
Please contact us using the details below if you have any questions or queries in relation to any aspect of this privacy notice: